CineStar AVENUE MALL – Branimir Centre – Zagreb

CineStar AVENUE MALL – Branimir Centre – Zagreb

On 14 November 2012, CineStar Zagreb – Branimir Centre presented its brand new look to the audiences of the Croatian capital. During the entire time of the complete reconstruction of its interior that commenced this September, the cinema remained open to visitors. The redesign , from italian studio “Marco Rodda Associates” involved not only the interior, but also a major technological upgrading of the cinema’s sound and projection technologies.

CineStar Zagreb opened its doors at end of 2003, as the first multiplex cinema in Republic of Croatia. With 13 screens and a total of 2940 seats, it remains the country’s largest multiplex cinema. Thanks to its innovative approach to cinema experience that CineStar Zagreb offered to the Croatian audiences, incorporating not only high quality content and state-of-the art technologies, but also exceptional viewing comfort as well as a variety of additional services and loyalty programmes, CineStar Zagreb today boasts over 10 million admissions since its opening.

Blitz-CineStar’s multiplex cinema team has continuously been working to improve the quality of service to its visitors, thanks to the cutting-edge technology that includes Barco projector which earned its place in Guinness Book of Records as the world’s brightest projector; RealD – the world’s most widely used 3D system, and the eXtreme theatres offering the ultimate audio-visual film experience.

The latest improvements at CineStar Zagreb include the revolutionary High Frame Rate technology. The Hobbit, an Unexpected Journey, is the firstfilm shotin High Frame Rate techology to open at CineStart his season.The new projection technology is soon to be followed by Auro3D, the new 3D audio technology that includes a virtual source of sound in a three-dimensional space, the so called “Voice of God”, and enables the viewers to completely immerse into the sound effects and experience absolute surround sound. It will be installed in all Extreme theatres.

Complete redecoration of the interior and the lobby area – a combination of beauty and functionality – was made following the latest trends in interior design from italian architect Marco Rodda. Cinemas and other areas of CineStar Zagreb have been freshened up with modern designer furniture, lighting systems and new carpets.

CineStar Zagreb multiplex was declared one of the 15 best cinemas in Europe in 2006 by the reputable American Film Journal International. CineStar was also voted among 30 brands of high consumer trust in 2009. Until 2010, CineStar was the only cinema exhibitor in Croatia that earned the prestigious Superbrand status, a status which guarantees selected quality and represents strong and long-lasting brands that justify consumer trust. Its Theatre 1 has been hosting Cinefest, CineStar’s specialized art programme that includes selected films screened and most often awarded at the reknowned film festivals.

About Blitz-CineStar –
Blitz-CineStar multiplex chain is the leading theatrical exhibitor in the region. It currently operates 11 sites, the last ones to open were CineStar Dubrovnik and Mostar which opened this summer. The chain currently encompasses 79 theatres with total seating capacity of 13,860 seats and accounts for about 4 million admissions per year. Within its scheduled network expansion, Blitz-CineStar will be opening another three sites in Croatia over the next twelve months: multiplex Slavonski Brod, the 11-screen multiplex in Split, and a multiplex in Vukovar, while in 2014, it will be opening the CineStar Planet megaplex in Belgrade, Serbia. Thus, CineStar will consist of a total of 15 multiplexes with 115 screens and almost 20,000 seats, which makes it the largest theatrical exhibitor in the markets of former Yugoslavia, offering high standards of viewing experience and comfort on its regular screens as well as specialized formats including IMAX ®, Gold Class, and eXtreme formats.

Blitz-CineStar creates and continuously develops its CineStar brand that stands for a high quality. In the years 2008, 2009 and 2010, the CineStar brand has been awarded the Superbrand title. In 2009, the CineStar brand has been vote among 30 brands of high consumer trust. Also, CineStar multiplexes won first place in Best Buy Award research for year 2012/2013, as a top entertainment content choice for Croatian citizens. Blitz-CineStar has been showing the latest films of the leading film studios and introducing the latest technologies and an offer that ensures sustainable profitability and growth.

New design of CineStar – Studio M A R C O . R O D D A . A S S O C I A T E S (pictures):